NEW VIBE | ELEVATED EXPERIENCE
- NEW ATMOSPHERE
- NEW SEATING
- NEW FLOORING
- NEW LIGHTING
INVESTMENT 30-40K
THE RETURN
INCREASE OF
10K-15K A WEEK
TURNAROUND
After new furniture is ordered and delivered
3-4 nights after hours.
THE GOAL
REBRAND & ELEVATE THE VIBE THAT WILL ATTRACT CUSTOMERS THAT DON'T MIND SPENDING FOR A GOOD EXPERIENCE.
CUSTOMERS DON'T MIND WAITING FOR FOOD WHEN THE SERVICE IS GOOD & THE ATMOSPHERE MAKES YOU NEVER WANT TO LEAVE.
PLATING & FOOD PRESENTATION
MERGING
NEW HIRES
+
NEW ATTIRE
If we elevate the way our staff presents, we can attract a higher-tier clientele, leading to increased spending and overall growth in our revenue.
MONDAY - WEDNESDAY
SIMPLE CLEAN BLACK BODY SUITS
THURSDAY - SUNDAY
ELEVATED LOOKS
The overall objective of this rebrand is to increase sales and convert reservations into overbookings, establishing Harold’s as the premier destination. Hollywood currently lacks a Black-owned, chic ambiance that serves as a reliable Tuesday or Wednesday night option, where the music, vibe, and atmosphere are consistently exceptional. By implementing enhanced security measures, we can ensure a safe and welcoming environment.
This rebrand positions Harold’s as the hotspot for influencer and celebrity circles, with a demand-driven approach that encourages requests for tables. Our Friday and Saturday nights will be designed to exceed capacity, creating an energized, must-visit experience.